In this article, you will get to know how Augmented Reality Is Revolutionizing Hospitality Industry.
From interactive experiences and wayfinding to virtual concierge services, learn how augmented reality is changing hospitality as we know it and enhancing the guest experience.
Why Is Augmented Reality so Crucial for the Hospitality Business?
In the hospitality business, you know first impressions are everything. You only have one chance to make a good first impression, so it’s important to ensure that your establishment looks its best at all times. However, some things are beyond your control, such as the weather. Potential customers may be less likely to come inside if it’s raining or snowing outside. This is where augmented reality comes in.
Augmented reality can be used to change the way your establishment looks from the outside. For example, if it’s raining, you can use augmented reality to make it look like the sun is shining and the sky is clear. This can help entice potential customers to come inside, even if the weather isn’t cooperating.
In addition to changing the way your establishment looks, augmented reality can also be used to enhance the customer experience inside. For example, you can use augmented reality to provide information about specific products or services. You can also use it to create interactive games or experiences that customers enjoy while waiting for their order.
The possibilities are endless regarding augmenting reality in the hospitality industry. If you’re not already using this technology
How Augmented Reality Is Revolutionizing Hospitality Industry
In 2016, Marriott Launched an augmented reality app that allowed guests to view their hotel room before they booked it. They were one of the first hospitality companies to do so. Hilton followed suit with a similar app in 2017, and I was next in 2018 with another successful launch. Accor launched its augmented reality app in 2018, and Best Western is already following suit with its newest release. Those are a few of the companies that are using augmented reality.
1. Augmented Hotel Environments
The hospitality industry is turning to augmented reality (AR) to enhance customer service and experiences. Hotels use AR to provide interactive maps, virtual concierges, and even in-room entertainment.
AR can be used to provide an immersive experience for hotel guests. For example, Marriott International uses AR to provide an interactive map of the hotel property that guests can use to find their way around. The map is displayed on a tablet or smartphone and can be interacted with by moving the device around.
Hotels are also using AR to provide virtual concierges. This allows guests to get information about the hotel and its services without speaking to a real person. The Hilton hotel chain uses this technology in its new Hampton by Hilton properties.
In-room entertainment is another area where AR is being used in hotels. Guests can use their smartphones or tablets to select and watch TV shows, movies, and music videos on demand. This can be done without disturbing other guests in the room.
2. Interactive Hotel Rooms
Augmented reality is quickly becoming one of the most popular technologies in the hospitality industry. AR can be used to create interactive hotel rooms that allow guests to see their desired room layout before they even enter the room. This technology can also provide real-time information about the hotel’s amenities and services. AR is revolutionizing the hospitality industry by providing guests with a more immersive and personalized experience.
Augmented reality revolutionizes the hospitality industry by changing how guests interact with their surroundings. By gamifying the experience, guests can immerse themselves in their environment and have a more memorable experience.
AR technology is used in various ways to enhance the guest experience. Hotels use AR to provide interactive concierge services, give virtual property tours, and even create interactive experiences in the guest room. Restaurants are using AR to provide diners with a more immersive dining experience, and retailers are using AR to help shoppers find the perfect product.
The possibilities for AR in hospitality are endless and will change the industry for years.
4. Beacon Technology
The hospitality industry is rapidly evolving and adopting new technologies to improve the guest experience. One of the most promising new technologies is beacon technology, which has the potential to revolutionize the way hotels interact with their guests.
Beacon technology is a form of proximity marketing that uses Bluetooth Low Energy (BLE) to transmit messages or notifications to nearby devices. Beacons can be placed anywhere in a hotel. When a guest’s smartphone comes within range of a beacon, they will receive a push notification with information about the hotel, nearby attractions, or special offers.
hoteliers are using beacon technology to provide a more personalized experience for their guests. By understanding the location of each guest, hotels can send targeted messages and offers relevant to their needs and interests. For example, a hotel could use beacons to send directions to the nearest restaurant or bar or notify guests of special events happening at the hotel.
Beacon technology is still in its early stages, but it has great potential to change the way hotels operate. Hotels can increase customer satisfaction and loyalty by providing guests a more personalized and convenient experience.
Benefits of AR Apps for Hospitality Workers
Undoubtedly, augmented reality (AR) is revolutionizing the hospitality industry. By superimposing computer-generated images in the real world, AR apps provide a wealth of information and functionality that can greatly improve the efficiency and effectiveness of hospitality workers. Here are just a few of the benefits that AR apps can provide:
AR apps can help with wayfinding. By overlaying directions and arrows in the real world, AR apps can help hospitality workers navigate their way around large, complex hotels and resorts. This can be particularly helpful for new employees still learning their way around.
AR apps can provide information about guests. By accessing guest information stored in a hotel’s reservation system, AR apps can display important data such as room number, length of stay, and special requests. This information can be vital when providing guest services.
AR apps can improve housekeeping efficiency. By displaying real-time information about occupied and vacant rooms, AR apps can help housekeepers plan their routes more efficiently and ensure that they don’t miss any rooms.
AR apps can help with maintenance and repair tasks. By providing step-by-step instructions and visual aids, AR apps can make it.
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